What are we going to watch tonight?

All entertainment formats have already started. Televisions broadcast at least one episode. The “battle” for the audience’s interest in every day of the week is at stake. We tried to systematize the information by days of the week and by channels and to present the results. In the new spring season, 11 shows are fighting for the attention of the viewers in prime time. With a total of four shows, Nova is the leader with a presence in six days of the week with “Your face sounds familiar”, “Power couple”, “Kitchen nightmares” and “Rachkov’s forbidden show”. bTV relies on three shows in four days of the week – “MasterChef”, “The Comedians and friends” and “Bulgaria’s got talent”. BNT 1 does not have the potential of commercial television and is positioned in the battle for viewers with a single show “Saturday night with Mitko Pavlov”, but instead does it quite well, choosing a day when there is no competition in the segment of entertainment programs. We have excluded ” Nikolaus Citiridis’ Show” on bTV from the analysis because it is broadcast every weekday in the late prime of the media.

First, we present the average ratings of the shows in three age groups – children and adolescents up to 17 years (A 4-17), the audience of active and dynamic people aged between 18 and 49 (A 18-49) and the audience of adults over 50 years of age (A 50+):

Source: GARB Audience Measurement Bulgaria. Period: 6.02.2020-7.03.2021

On Tuesdays, Wednesdays and Sundays Nova and bTV are in direct confrontation for the viewer’s attention. Nova wins the trust of an active and dynamic audience, while bTV is the leader among the more mature part. On Sunday, the results of the two private televisions among people between the ages of 18 and 49 are very close.

The second graph shows the average ratings of the shows by gender:

Source: GARB Audience Measurement Bulgaria. Period: 6.02.2020-7.03.2021

The data show that in the days of a direct confrontation bTV won the attention of the female audience, and on Sunday, both men and women prefer “Bulgaria’s got talent” to “Rachkov’s forbidden show”.

With the last graph we present you the achieved average ratings among the audience, based on the place of living:

Source: GARB Audience Measurement Bulgaria. Period: 6.02.2020-7.03.2021

On Tuesday and Wednesday the competition for the urban audience outside Sofia is equal, at the expense of the viewers in the villages, where again bTV wins and manages to attract 20% more viewers. On Sunday, the undisputed winner among the audience in Sofia is Nova, attracting 47% more viewers, but bTV with “Bulgaria’s got talent” managed to gain the attention of the rest of the TV audience and leads Nova.

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